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Conducting ourselves with integrity and trust in every aspect of our business.
Bringing the world's finest Beauty brands to Africa.
Building Innovation. Creating Experiences.
WHO ARE THE 51?
A dynamic team with years of combined experience and energy for the fast-paced world of brands.
Bringing the most sought-after international brands to the South African and African market using innovative strategies, creating best practice and setting the bar in the beauty and cosmetics industry through: wholesale distribution, retail and brand management.
Passionate about supporting local industry, empowerment and upliftment.
All aspects of the business are managed with a feminine touch and an eye for precision always centred around excellence.
THE 5 + 1 CULTURE
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Offering the highest level of service to both customers and suppliers. Service that translates into a memorable experience for all those interacting with The 51 Beauty.
2
Being responsible and accountable in each action and role.
3
Being mindful to the changing world around us. Keeping innovation at the forefront of our minds and always remaining relevant as we grow and evolve.
4
Constant and consistent communication is the framework in ensuring harmonious teamwork and success.
5
Creating strong relationships with all principals, suppliers and customers. Building partnerships and collaborations. Seeing each stakeholder as a vital part of the success and lifeline of The 51 Beauty.
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Conducting ourselves with integrity and trust in every aspect of our business.
Our Values & mission
Seeking out the worlds finest brands and introducing the best the globe has to offer to the South African and African market by nurturing the brands as if they were our own and creating long-term sustainable partnerships.
Always focusing on being customer-centric and striving for service excellence in everything we do.
Embracing agility and flexibility through understanding the needs of the market being quick to react and never fearing change.
Doing our part in contributing to the growth of the South African industry creating employment and opportunity. Empowering those who need it, uplifting women and giving people a platform to learn and excel. Giving back and paying forward.
Practicing and supporting sustainability by creating less waste, reusing what we can and loving our continent and our planet.
To create more – More responsibility, more opportunity, more mindfulness and more respect!
NITSA COMNINOS-ROSE_
Known as the maven of the fashion arena, countless local and global fashion industry players hold her in high esteem. Nitsa is well remembered and highly regarded for her previous role as co-founder, co-owner and managing director of BrandGroup International.
JENNIFER BLANE_
As a highly skilled Brand Manager within the retail industry, Jennifer made her name as General Manager of Lorna Jane South Africa for eight consecutive years. She managed more than 40 people and was responsible for all the creative and operational decisions of the brand.
CONTACT
We look forward to hearing from you! Get in touch by filling out this form and we’ll get back to you.
- [email protected]
- Johannesburg, South Africa