Luminous & Natural Makeup,
skincare Infused

Luminous and natural makeup, skincare infused

La Crique is a new-gen hybrid makeup brand that combines skincare and color, using simple and intuitive gestures. The brand’s characteristics and colors are inspired by the South of France and Marseille.

This creative and colorful brand is the fruit of 2 years of research and innovation within the Panier des Sens Group.

The brand is an ambassador of vegan formulas that include a minimum of 98% ingredients of natural origin, and are infused with active skincare ingredients. The active ingredients are emblematic of Marseille area: vitamin C from citrus, calendula flower and prickly pear.

La Crique makeup is also all about light. Inspired by the mineral shades of a natural cove and the urban nuances of the city, the colors are solar and natural.

These formulas are wrapped in modern and pop packagings that mirror the street culture of Marseille.

In an effort to reduce waste, the products are packaged in recyclable glass containers with no outer packaging.

La Crique has made it its mission to promote the many faces of the South of France through a radiant and inclusive communication.

And a decidedly pop universe.

Naturally-sourced formulas infused with active ingredients

Natural origin & Vegan

Our formulas are made primarily with natural ingredients (min 98%). These formulas are also Certified Vegan.

Infused with skincare

Our products are infused with active ingredients known for their moisturizing and protective properties: hyaluronic acid, vitamin C, calendula flower extract and prickly pear.

Simple and universal

These colored formulas are easy and intuitive to apply, by hand or with a brush. The gestures are inspired by the universe of skincare.

Made in France

As part of our approach to support local productions, our products are elaborated in a French laboratory.

Naturalness & South of France at the heart of our formulation

The formulas are vegan and contain at least 98% ingredients of natural origin. They also contain skincare active ingredients that are aimed to hydrate and protect the skin.
Hyaluronic Acid, known for its moisturizing properties, is present in all the formulas of La Crique.
Among these active ingredients, some of them are from the South of France: Vitamin C from citrus, Prickly Pear and Calendula Flower.

Vitamin C: a major ingredient in skincare formulation that protects the skin against exterior agressions and helps to enhance the radiance of the complexion. Vitamin C is known for being present in all citruses, an iconic feature of the South of France.
Prickly Pear: an iconic fruit in Marseille area, mostly found in the Calanques. It is known its restructuring and nourishing virtues.
Calendula Flower: a common flower in the South of France which is known for its soothing and antioxidant properties.

La Crique formulas are enriched with organic ingredients such as:
  • Organic castor oil
  • Organic carnauba wax
  • Organic shea butter
  • Organic Rose Damask flower water
  • Organic sunflower oil

With the aim of making our formulas as clean as possible, some ingredients have been excluded from formulation such as silicones, plastic microbeads, and other controversial ingredients. Our formulation charter is strict and will be available on our website at launch.

Moisturizing Glow Primer Serum

Hyaluronic Acid Prickly Pear Extract

A moisturizing primer serum with a light and comfortable texture and a slight shimmer. A hybrid skincare product that prepares the skin for makeup and doubles as a moisturizing serum. This vegan formula contains 98% ingredients of natural origin and is infused with hyaluronic acid and prickly pear extract. Hyaluronic acid is known for its hydrating action and prickly pear for its protective properties. The product can be applied by hand or with a brush, depending on your preferences. Only 2-3 drops are necessary to cover all the face. When applied, an immediate comfort sensation is felt on the skin. The skin is moisturized and the complexion is unified. The lightweight formula absorbs quickly into the skin to make it ready for makeup. The mineral pearls in the formula leave a luminous sheen on the skin, creating a natural healthy glow. Suitable for all skin tones. The formula is encapsulated in a recyclable glass bottle with a pipette.

Moisturizing Glow Primer Serum 30ml

EAN Reference
3701447302661 CRQ62105

Moisturizing Tinted Serum

Hyaluronic Acid Prickly Pear Extract

Part skincare, part makeup, the tinted serum is a lightly-covering moisturizing serum with a comfortable texture. It evens out the complexion and gives it a luminous aspect for a healthy glow.
This vegan formula contains 98% ingredients of natural origin and is infused with hyaluronic acid and prickly pear extract.
Hyaluronic acid is known for its hydrating action and prickly pear for its protective properties.
The product can be applied by hand or with a brush, depending on your habits. Only 2-3 drops are necessary to cover the face.
The homogeneous formula leaves a luminous and natural effect on the skin. When applied, an immediate sensation of comfort is felt.
Available in 4 shades, it caters to a wide range of skin tones.
The formula is encapsulated in a recyclable glass bottle with a pipette: a hybrid gesture between skincare and makeup.

Tinted Serum 30ml EAN Reference
01-Fair 3701447302708 CRQ62101
02-Light 3701447302708 CRQ62101
03-Medium 3701447302708 CRQ62101
04-Deep 3701447302708 CRQ62101

Eyeshadow & Highlighter

Hyaluronic Acid Calendula Flower

A compact shimmery cream with a comfortable texture and
2-in-1 use.The formula can be used on the eyelids and to illuminate certain parts of the face.
This vegan formula contains 99% ingredients of natural origin, and is infused with hyaluronic acid and calendula flower extract.
Hyaluronic acid is know for its hydrating properties, and calendula flower for its soothing effect.
The product can be applied by hand or with a brush, depending on your habits. When applied, a fresh and comfortable sensation is felt on the skin. Also, after application, the formula will dry quickly to a allow a long-lasting effect of the product. The coverage varies from light to intense, depending on the amount of product used.
Available in 5 shimmery shades.
This formula is encapsulated in a recyclable glass jar.

Eyeshadow & Highlighter 5g EAN Reference
01-Golden Hour 3701447302609 CRQ69001
02-Retro Pink 3701447302593 CRQ69002
03-Bronze 3701447302586 CRQ69003
04-Copper 3701447302579 CRQ69004
05-Marron Glacé 3701447302562 CRQ69005

Moisturizing Lip & Cheekbalm

Hyaluronic Acid Vitamin C

A colorful moisturizing balm with a comfortable texture and 2-in-1use.
Luminous and colorful, this balm brings a natural & healthy glow to the face. It can be applied on the lips – its glowy texture gives them a luminous finish – as well as on the cheeks – as a natural blush.
This vegan formula contains between 98% and 99% ingredients of natural origin and is infused with hyaluronic acid and VitaminC.
Hyaluronic acid is know for its hydrating effect, and Vitamin C for its plumping and protective properties.
The product can be applied by hand or with a brush, depending on your habits. Once applied, the texture melts on the skin creating a comfortable and light-texture sensation. The coverage is light but can be intensified with more texture.
Available in 5 shades, there’s a color for everyone: Nude shades for a natural vibe or vibrant reds for bolder looks.
This formula is encapsulated in a recyclable glass jar.

Moisturizing Lip & Cheek Balm EAN Reference
01-Nude Beige 3701447302654 CRQ21101
02-Rosewood 3701447302647 CRQ21102
03-Just Red 3701447302630 CRQ21103
04-Red Brown 3701447302623 CRQ21104
05-Garnet 3701447302616 CRQ21105

Merchandising Sales Tools

3 merchandising tools to maximise product visiblity in points of sales.

Moisturizing Glow Primer Serum Display PLVCRQ03
Eyeshadow & Highlighter Display PLVCRQ02
Lip & Cheek Balm Display PLVCRQ01

Practical

Interchangeable: the 3 bases are identical and the products can be mixed and matched. Compact format: 29 × 23 × 21 cm.

Visibility

Strong visual impact: pop-colored background panels with La Crique visual identity. Eco-conceived: recyclable cardboard.

Test & Convince

Discover: a dedicated space for testers in the front. Convince your customers: clear panels with key information & a QR code to access specific products information.

Luminous & Natural Makeup,
skincare Infused

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